Let's Raise a Toast to Pride!

Here at Kiaro, we are so looking forward to the upcoming Vancouver Pride Parade and Festival, whose rainbow-hued celebrations shimmer across the city each summer. After all, if it wasn’t for the LGBTQ community standing up and demanding equitable rights and liberties, cannabis legalization might never have happened.


Vancouver Pride’s week-long celebration of diversity culminates in a fabulously outrageous parade on August 4. Truly a spirited occasion, the festival commemorates courageous individuals who fought for the freedoms we enjoy today – and we in the cannabis industry understand all too well the battle that led us here.

In the 1980s, the HIV and AIDS epidemic swept across California – and, in response, the use of medicinal cannabis increased with sufferers finding the plant alleviated symptoms associated with autoimmune diseases.

The movement gathered momentum as the LGBTQ community continued advocating for inclusivity and medical cannabis. Public opinion shifted, and, in 1996, a milestone happened: California legalized use of cannabis for medicinal purposes. Within two years, Oregon, Washington and Alaska had also adopted medical cannabis programs.

And now we wave our patriotic flag: in 2001, Canada became the first country in North America to regulate medicinal cannabis. In 2017, our nation then took the next historic step of becoming the first G7 country to legalize recreational cannabis.

As we raise a toast to our country and the LGBTQ community, we also pay homage to everyone who continues to stand up and stand out for civil rights. Happy Pride!