Vancouver-based brand rolls out omni-channel retail strategy
Vancouver, February 19, 2019 — Today, consumers across Saskatchewan can conveniently shop the web for quality cannabis products and accessories, thanks to Kiaro’s new
e-commerce platform. The Vancouver-based cannabis brand recently opened a brick-and-mortar location in Saskatoon, and with the launch of its online store, Kiaro now offers direct-to-door free delivery of over a hundred products curated to promote life enjoyment.
Kiaro’s omnichannel retail strategy is designed to enhance the cannabis experience by encouraging ongoing exploration and education. Key to the strategy is the e-commerce platform, which provides consumers with access to licensed premium cannabis products and accessories across Saskatchewan.
“Our omnichannel retail experience is seamless, with the e-commerce platform developed to be just as inviting and appealing as our brick-and-mortar stores,” said Daniel Petrov, CEO. “We feel Canadians need to have the opportunity to research and review cannabis products online at their own convenience, as they would with any other item in the digital age.”
Kiaro’s online store stocks a diverse product portfolio of fully compliant cannabis products that appeal to the cannabis curious as well as the connoisseur, including dried flower, pre-rolls, tinctures and capsules. This inventory will expand as new product categories, such as edibles and concentrates, enter the regulated market. Each item is sourced from safe and reputable licensed producers, including brands such as Qwest, CannaFarms, Namaste and Cannaca.
In keeping with Kiaro’s core value of customer-forward service, the e-commerce platform has been developed with the user experience top-of-mind. To ensure the very best digital performance, world-class omnichannel systems and technologies, such as Microsoft Dynamics 365 and Shopify, have been integrated to deliver a responsive and scalable online experience. Items will be shipped for free by courier to locations throughout Saskatchewan serviced by Purolator.
“The rollout of our omni-channel strategy is essential to reach a wider community in Saskatchewan, and to support everyone who wishes to incorporate cannabis into their lives,” said Eleanor Lynch, Vice President of Retail. “Through a customized online experience that is inviting, convenient and appealing, we aim to address individual preferences and promote enhanced life enjoyment for all.”
Collectively, Kiaro’s leadership team has a proven track record of growing retail brands across North America, with significant brick-and-mortar retail presence and omni-channel excellence. For more information and to access Kiaro’s e-commerce platform (supported by the Saskatoon cannabis store located at 212 20th St W), visit kiaro.com.
Kiaro is a Vancouver-based cannabis brand that carries a variety of curated products appealing to individuals who wish to enhance their life enjoyment through cannabis. The company plans to open a number of fully compliant retail stores across Canada and, through its stores and e-commerce platform, offer a customized omni-channel cannabis experience that is inviting, convenient and appealing, allowing consumers to choose safe and reputable products. Kiaro’s name derives from the Italian word chiaroscuro, meaning “to emerge from the darkness into light” — a nod to the new era of cannabis legalization.
Tiffany Soper Nine Point Agency T: 604.783.0013
Russell Cafferty Nine Point Agency T: 778.939.3545
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